Codes and Conventions of Radio Trailers and Print Adverts

Print Adverts

• Channel Logo
• One main image - relating to the programme
• Title of programme
• Slogan
• Scheduling
• Words kept to a minumum

Radio Trailers

• Channel
• Average length 40 seconds
• Clips from programme
• Ocasionally music bed
• Voiceover - Can be used to pose questions that will be answered in the show. The voiceover also narrates and outlines what the show is about.